Dr Cliff Harvey is a registered clinical nutritionist, accredited sports nutritionist, registered naturopath & medical herbalist, strength coach, researcher, and lecturer. He is the founder of the Holistic Performance Institute, a private tertiary college that trains registered health coaches, accredited sports nutritionists, and registered clinical nutritionists. Cliff is a board member of the Clinical Nutrition Association, the Sports Nutrition Association, and Health Coaches Association of New Zealand & Australia, and a member of the Sigma Xi Scientific Research Honour Society. He was recently named a Fellow of the Clinical Nutrition Association for his outstanding service to nutrition in New Zealand, one of only three people to ever receive this honour. He is also the author of many peer-reviewed scientific papers, and books including The Carbohydrate Appropriate Diet, the Ashton-Wylie Book Award finalist Time Rich, Cash Optional and The Credo: 8 Simple virtues for living with passion and purpose in the post-truth era. Cliff has worked with many Professional, Olympic, Commonwealth, and World Champion athletes, along with thousands of people struggling with serious health concerns. As an athlete, Cliff is a former World Champion All-Round Weightlifter and World Record Holder, and has competed at National Level in Brazilian Jiu Jitsu and Submission Grappling. He is a catch-wrestler and Brazilian Jiu Jitsu Brown Belt under Pedro Fernandes of Tu Kaha Jiu Jitsu.