Brandon Sefo

Brandon Sefo

Brandon's Posts

Common Protein Myths: Separating Fact from Fiction

30 Sep 2024

Common Protein Myths: Separating Fact from Fiction High-protein diets have surged in popularity recently. Proponents tout their benefits for weight loss, muscle gain, and overall health. While there’s no denying the importance of protein in a balanced diet, many misconceptions about high-protein diets persist. From myths about kidney damage to extreme approaches like the carnivore […]

Carbs Are Not the Enemy: The Truth About High-Carb Diets and Health

29 Aug 2024

In nutrition and fitness, carbohydrates often get a bad rap. Diet fads and popular culture have labeled carbs as the enemy, blaming them for weight gain and a host of other health issues. However, the truth is more complicated than that. Carbohydrates are not inherently bad (no food is inherently “good” or “bad”).  In fact, […]

Not All Carbs Are Created Equal: All About Smart Carbs

26 Jul 2024

Carbohydrates often get a bad rap, especially in the world of fitness and nutrition. However, not all carbs are created equal, and understanding the difference between them can significantly impact your health and performance. What Makes a Carbohydrate Nutritionally “Better”? Better carbohydrates are less processed, closer to the source, and more nutrient-dense. These better carbs […]

Understanding Good Sources of Protein

16 Jul 2024

Protein is a vital nutrient that supports numerous bodily functions, including muscle repair, enzyme production, and immune health. However, not all protein sources are created equal. Let’s take a look at what good sources of protein are, the importance of “complete proteins,” and which protein sources to prioritize and avoid. What is a Complete Protein? […]

Water & The Importance of Staying Hydrated

16 Jul 2024

Water is an essential component of our bodies, making up around 60% of our body weight. It plays a vital role in various bodily functions, including digestion, oxygen flow, temperature regulation, and keeping our joints and tissues lubricated. Despite its importance, many people do not consume enough of it daily. Let’s delve into why hydration […]

Building Muscle – The Essentials

16 Jul 2024

The principles of building muscle are fairly simple, but the thing most clients don’t want to hear is that it will take TIME. To build muscle you need to be: Eating enough. How much and WHAT you are eating, matters. Lifting enough. For the muscle to grow it needs to be challenged; In load and […]

The Importance of a Steady Protein Supply

11 Jul 2024

We all know that steady protein intake is important, but why? First off, consuming protein steadily throughout the day is vital for several reasons: 1. Muscle Protein Synthesis (MPS): Regular protein intake stimulates MPS. This process is important for muscle repair, as well as growth. Additionally, distributing protein evenly throughout the day helps maintain a […]

The Power of Protein

17 Jun 2024

The Power of Protein Protein is a crucial macronutrient that plays an essential role in our overall health, longevity, and athletic performance. As a nutrition coach, “eating enough protein” is one of the most common habits I prescribe to my clients. It is the one macronutrient that people typically undereat, yet is arguably the most […]

Balancing Act: The Importance of Protein for Your Body

20 Apr 2024

Protein is not just another macronutrient; it’s the cornerstone of our body’s composition, serving as the primary building block for muscle and lean mass. The impact it has on our overall health and well-being cannot be overstated, as it plays a crucial role in muscle strength, recovery, and post-meal satisfaction. When your intake falls short, […]

Eat Your Veggies

25 Mar 2024

“Eat your veggies!” We are used to hearing this from our parents growing up but the importance of why and how never really stuck. As a nutrition coach, one of the most common habits I am assigning to my clients is for them to eat more vegetables. Easier said than done. Why? Because eating your […]